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Eat, Print … Love?

by Rebecca Loveridge on August 31, 2010

last issue of gourmet magazine

As a foodie, I was devastated when Condé Nast dropped the guillotine on Gourmet magazine last fall.

But as a content publisher, my heart really broke when I saw this photo essay. The magazine had been publishing since 1941; it was a huge loss to the industry.

I remember getting my final issue—morbid cover pear and all—turning the pages with extra care, and placing it on my bookshelf of dead magazines. (This bookshelf also holds the final issue of Domino—quite possibly my favorite magazine ever—and the final issues of Jane, Chow, Blueprint, Blender … make it stop!) [click to continue…]

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what makes a great magazine cover

You know it when you see it.

It might catch your eye and prompt you to flip the pages. It might capture a famous person or an iconic moment and ask all the right questions. And sometimes … it might even make your jaw drop.

Could it be the typography, the image, the colors, the composition? Or is it the brilliant combination of all of these things, with a sprinkle of genius on top? [click to continue…]

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it takes a village to save a newspaper

I have a fantastical dream of returning to Indiana and buying my hometown weekly newspaper.

Nevermind that I don’t have the cash, it’s not for sale and that I’m firmly rooted in the DC area.

I started in newspapers and continue to believe in them. Am I a dinosaur? [click to continue…]

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Born to Multitask

August 24, 2010 Insight
born to multitask

Hi, I’m Becca. I’m a Gen-Y, Type-A, multitasking machine. I’m part of a generation that is expected to crank out quality work with frightening efficiency. We shave off the fat between idea inception and execution. We brainstorm in our sleep. We tweet. We write. We design. We produce. We respond to hundreds and hundreds of [...]

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Getting Tested: Is Your Email at Risk?

August 23, 2010 Insight
testing email

Every day, people from all over the world participate in risky behavior. We all know the dangers, we’re aware of what can happen, but we still don’t put an emphasis on getting tested before we engage in what is a daily activity for many. Of course, I’m talking about sending emails.

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Why People Follow Brands on Twitter

August 19, 2010 Insight
why follow brands on twitter

I‘ll burst your bubble early: people aren’t following your brand on Twitter because of your good looks. But they do want to know more about your products, services, and news about your company. And oh yeah, they love coupons and discounts. ExactTarget (an interactive marketing software company) recently released a survey that examined the habits [...]

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Free Beer

August 17, 2010 Insight
free beer

People will try anything to get attention. From publicity stunts, to false advertising, to straight-up lying, no stone is left unturned in the world of “how can I get people to pay attention to me?” I know from experience.

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Shred the RFP

August 16, 2010 Strategy
shred the rfp

Relying on an RFP process can often lead to you selecting the company that is the best at responding to RFPs, not necessarily the company that is best at creating and implementing a custom media strategy. So, how can you whittle down the options without an RFP? Focus on these nine best practices to choose [...]

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Stretching a Brand: How Far is Too Far?

August 13, 2010 Insight
stretching a rubber magazine brand

It’s a simple concept: First, create the brand. Second, create the product. Third, associate the products with the brand. But when is it taken too far? When does a product make its brand lose meaning, instead of gaining? These are just some of the questions that came to mind when I came across this article. [...]

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That’s a Fact

August 11, 2010 Quality
fact checking thumbnail

“Did you hear what some flight attendant in New York did?” From offices to college campuses to airports, it seems everyone was talking this week about Steven Slater—the JetBlue flight attendant who had just about enough with one rude passenger. After getting hit on the head with a piece of luggage and cursed at, he [...]

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The Boy Scout’s Guide to Social Media

August 5, 2010 Insight
boy scout guide to social media

On my honor I will do my duty to do my best to write this post. Despite the irony of stealing my lead from the Boy Scout Oath, I promise I still have a point or two to make (and as a former an Eagle Scout, I feel like I can get away with it maybe just [...]

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One Size Fits All Content Publishing?

August 4, 2010 Convergence
one size fits all content publishing

In the content publishing industry, we’re always discussing technology and how it could be applied to solve the little challenges of life. This article just popped up on our radar—which talks about the rise of designer Scott Dadich as the “Savior” of Condé Nast and how he became the new executive director of digital magazine [...]

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The Numbers Don’t Lie…Usually

August 3, 2010 TMG on Video
data visualized thumbnail

Data can be a double-edged sword. On one hand, access to information can provide insights that assist in making decisions that help move your organization forward. On the other hand, access to information can cause the onset of organizational paralysis, where mountains of data serve as roadblocks to actually getting anything done. So where do [...]

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