They say knowledge is power.
If this is now the case, then consumers today are armed to the teeth with more of both in an increasingly competitive and dynamic marketing arena.
First, let’s take a look at this ever-changing landscape:
- In 1970, consumers were exposed to an average of 500 ads per day. Today, this number is ten times higher.
- Brands are creating their own narratives, videos, and custom content—gradually transitioning to becoming the new media.
- Consumers’ relationships with brands have changed and consumers are now talked to, not at.
(Heidi Browning Pearson, SVP of Strategic Solutions, Pandora)
Simply put, we’re amidst the digital age.
This was an overriding theme of this year’s What’s Next DC Marketing and Communications Conference, and the amazing speakers that I saw there drove this point home like a hammer on a nail. Thankfully, they also provided some great tips on how to ensure your marketing strategy doesn’t fall behind your competitors’.
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Day Two of the What’s Next DC Marketing and Communications Conference did not disappoint. The larger venue at the Studio Theatre gave way to more speakers and more stages, which of course meant more sessions to choose from.
I love having options as much as the next person, but I don’t know anyone who can be at two places at once. Do you?
Attendees were forced to make difficult choices all day, such as whether to attend the World Bank’s presentation on incorporating Tumblr into its social media strategy, or Hilton Worldwide’s session on how retailers can engage and captivate their customers. This kind of choice almost seemed unfair, especially if you were attending the conference solo.
Thankfully, Twitter has once again come in handy for staying up to date on all of the nonstop action, this time from day two. You really could feel as though you were attending both sessions simultaneously just by searching the #WhatsNextDC hashtag.
So, in case you missed the action from any of these amazing sessions, I have compiled a list of some of the top tweets from day two of What’s Next DC 2013:
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I recently had the privilege of attending the What’s Next DC Marketing and Communications Conference at The Hamilton Live.
This was my first ever industry event or business conference, so I had no idea what to expect. I just knew I was excited and prepared to be educated on some new strategies and to make some connections.
One thing I was not prepared for on day one was the speed at which information was flying around the room.
As I looked around, I saw some attendees on as many as three or four data-connected devices at one time. It seemed as if the moment a speaker had shared something insightful, the Twitter-sphere would explode with the #WhatsNextDC hashtag.
As I reached for my smartphone to try to be the first to tweet the next trendy line or quote, sixty seconds had passed, and (sigh) I was too late.
Eventually, I got up to speed and was tweeting my favorite moments from the conference like a pro. However, it wasn’t until afterwards that I searched the event’s hashtag and found out what I had really been missing out on. [click to continue…]
