December 2008

Will Advertisers Invest in Online Video During the Recession?

According to Mediapost, in these economic times, smart advertisers will spend more money on the Web because it is so measureable, especially in applications like online video. Here are som of the reasons Mediapost predicts a surge in advertising for online video: Larger Advertisers find it easy to repurpose their existing video content, while smaller [...]

Professionally Produced Video vs. User Generated

Though many companies recognize the importance of online video, many are wondering whether to invest in professionally produced video or opt for low production costs with user-generated video.  Both have their pros and cons.  If the purpose of the video is to attain revenue through advertising, all studies show that professionally produced video is the [...]

Video Content Watch, By The Magazine Group

Welcome to Video Content Watch, a blog that will explore the ins and outs of online corporations, associations and news organizations are doing to expand their brand and credibility through video.  Almost all of the studies out there will tell you that the popularity of online video is growing exponentially.  An Ipsos study published on [...]

3D Advertisements from 2D Magazines

A new technology called “Augmented Reality” is allowing readers to interact with magazine advertisements, services and products. These ads direct readers to a Web site — once there, users can twist, turn and rotate the page to view a 3D image of the product and experience it from all angles. See how BMW’s Mini Cooper [...]