3D Advertisements from 2D Magazines

by Rebecca Loveridge on December 11, 2008

A new technology called “Augmented Reality” is allowing readers to interact with magazine advertisements, services and products. These ads direct readers to a Web site — once there, users can twist, turn and rotate the page to view a 3D image of the product and experience it from all angles. See how BMW’s Mini Cooper successfully takes advantage of the technology here.

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Tagged as: advertising, Buzz

Rebecca Loveridge

post written by: Rebecca Loveridge

Rebecca works in marketing at TMG. On the weekends, she brunches like it's her job. Follow her on Twitter.

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