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3D Advertisements from 2D Magazines

by Rebecca Loveridge on December 11, 2008

A new technology called “Augmented Reality” is allowing readers to interact with magazine advertisements, services and products. These ads direct readers to a Web site — once there, users can twist, turn and rotate the page to view a 3D image of the product and experience it from all angles. See how BMW’s Mini Cooper successfully takes advantage of the technology here.

Rebecca Loveridge

post written by: Rebecca Loveridge

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