Top industry analyst firm eMarketer predicts that online ad spending will increase slightly in 2009, from $23.6 billion to $25.7 billion. In August, just before Wall Street’s meltdown, eMarketer predicted that spending would surge by 14%.
What does this mean for online video? There is a silver lining. eMarketer says that the strongest segment online in terms of raw growth is online video advertising, which eMarketer says will surge by 45% in 2009. Yet even that 45% growth figure indicates a slowdown, as online video ad spending soared by 81% in 2008.
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