February 2009

Launch: The Last Magazine

Co-founder Magnus Berger describes this new magazine as “refined newsprint, oversized and folds like a traditional newspaper, but with beautiful printing. We see it as a platform for staging fresh talent and a new generation of artists.”

Launch: Purpose Driven Connection

This quarterly magazine is reportedly the first of a dozen multimedia resources to be introduced in 2009 by celebrity pastor Rick Warren, all designed to provide personal spiritual development and support. Included inside each issue is a small group discussion guide with a DVD offering Warren’s teaching’s on spiritual growth.

Online Video Ads 101

Business Week is on a roll covering online video! Following up on the previous post, Business Week has a very handy guide to online video advertising. The winning formula is yet to be determined, but here you can check out your options.

"The Pool" Aims to Standardize Online Video Advertising

Business Week just published a fascinating article on online video advertising – what works, what doesn’t and what web publishers are doing to form an industry standard. Basically, viewers don’t know what to expect with online video ads because it’s always different so it gets confusing. “With so many different formats for video online, we [...]

Micro(blogging) is getting BIG

Tweeting is on the rise — according to a recent Internet poll, 11 percent of users are taking advantage of Twitter and other similar short-form online messaging services or status updates. Researchers also found that Twitter users were more likely to engage with other forms of social media. Are you Tweeting with your audience? To [...]

Video of the Week!

Each week, Video Content Watch will highlight an Online Video of the Week that demonstrates some of the innovative ways marketers and publishers are using to generate content.  This week, we take a look at Diggnation, produced by San Francisco based internet television network Revision3.  The hosts of Diggnation, Kevin Rose and Alex Albrecht, discuss [...]

More US Consumers Drop Cable, DVDs As Content Moves Online

A growing tide of consumers that over the last year or so have begun cutting their cable television subscriptions and shunning DVDs as more content becomes available online. No one knows how many people have cut their cable subscriptions, though some estimates have put the figure at about 1.1 million, or 1% of U.S. households [...]

Online Video Could Save The Newspaper Industry!

Online video marketing information and solutions provider ReelSEO recently released an in-depth report on how U.S. newspaper companies can grow their audience and advertising base using video search optimization (Video SEO, or “vSEO”). The study is the culmination of more than 2 years of industry research, along with numerous interviews with editors and publishers of [...]

Hydrogen Hybrid Fuel Cell Corp. Using Online Video for Brand Awareness

Hydrogen Hybrid Fuel Cell Corp (HYDB) is using a viral video campaign produced by LA-based media agency Video Army to generate worldwide brand awareness.  The campaign message will highlight the company’s green solutions for increasing miles per gallon while reducing emissions and boosting horsepower. The video campaign, expected to be released later this month will [...]

MLB teams up with the NHL to Sell Online Video Package

Sports fans take note – Major League Baseball Advanced Media (MLBAM) and the National Hockey League (NHL) are teaming up. The two are going to start co-selling an online video package where out-of-market game subscriptions for both leagues will be marketed in tandem. According to The Sports Business Journal, this deal “marks a rare level [...]

Study Finds Online Video Beats TV Among 18-24 Demo

18 – 24 year old consumers now spend more time watching web-distributed video than broadcast television, according to a new survey released by online video ad network LiveRail.   “We polled several hundred under-25-year-olds, and an overwhelming majority are now watching as much or more video content online as on regular TV,” Mark Trefgarne, CEO [...]

Online Video Continues to Grow

As more data about 2008 internet usage in the US is released, online video increasingly looks like one of the year’s big winners.  US internet users viewed 12.7 billion online videos during November 2008 alone, up more than one-third over November 2007, according to data released last month by comScore Video Metrix.  comScore said more [...]

Obama Inauguration Sets Record for Streaming Video Online

While more than a million people gathered on the National Mall to see Barack Obama’s swearing in, millions more watched the historic moment online.  The demand was so high that some of the largest media sites were operating significantly slower than normal.  Shawn White, director of external operations for San Mateo California based Keynote Systems [...]

Kindle 2.0

The new Kindle 2 — Amazon’s popular eBook reader — is launching on Monday. The upgraded gadget will now flip pages faster, facilitate quicker note-taking, and has integrated the New Oxford American Dictionary into the bottom of the page. While its size may have decreased, its print database has grown to include magazines such as [...]