Hydrogen Hybrid Fuel Cell Corp. Using Online Video for Brand Awareness

by Kate Ottenberg on February 11, 2009

Hydrogen Hybrid Fuel Cell Corp (HYDB) is using a viral video campaign produced by LA-based media agency Video Army to generate worldwide brand awareness. 

The campaign message will highlight the company’s green solutions for increasing miles per gallon while reducing emissions and boosting horsepower.

The video campaign, expected to be released later this month will be distributed to hundreds of video sharing and social media websites such as YouTube and Facebook. 

Ken Owen, CEO of Hydrogen Hybrid Fuel Cell Corp commented, “Our goal with this campaign is to generate massive brand awareness on a global scale within a very short period of time.”

The campaign expects to:

–  Attract new customers, distributors, and investors for HYDB technology

–  Place HYDB content in related newsgroups, forums, and blogs

–  Generate website traffic from proactive environmental groups

–  Attract after-market performance modification consumers

–  Establish a cohesive platform for Search Engine Reputation Management

–  Create synthesized grassroots promotional campaign

This is just another example of the creative approaches businesses are taking to extend their brand and generate awareness through online video.

If you liked this, try:

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  5. Bringing Content to Life: 5 Tips for Creating Online Video
Kate Ottenberg

post written by:

Kate Ottenberg is TMG Custom Media's Director of Video Publishing and Media Relations.


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