A Successful Switch to Paid Content

Deciding whether to implement subscriptions or some kind of a payment system for your online content is a tough call. Here’s a look at a company that embraced the concept early and reaped the benefits of their decision: Access Intelligence’s Chemical Business Media switched its Chemical Week and Chemical Engineering Magazine Web sites to a paid-content model in 2007, according to Jason Fell at FOLIO Magazine. Fell reports that since the switch, the group has generated 30,000 new customers, helping to put a stop to a 30-year slide in revenue. Parts of ChemWeek.com are free for visitors, but most of the users convert to paid subscriptions to access more in-depth content. Read Jason Fell’s article on the company’s switch here.

Tagged as: Content Marketing, revenue