Customize Your Own Magazine?

by Rebecca Loveridge on March 19, 2009

The Internet is customizing the advertising you see based on your browsing history; why can’t magazines customize their content and advertising based on your likes and dislikes, too?

Maybe it will be possible with a new 10-week magazine experiment devised by Time Inc. and Lexus. The initiative, called “Mine,” lets Time Inc. editors customize a reader’s magazine based on their answers to a brief survey and their selected favorite Time Inc. titles.

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Tagged as: advertising, Buzz, Content Marketing, Launches

post written by: Rebecca Loveridge

Rebecca works in marketing at TMG. On the weekends, she brunches like it's her job. Follow her on Twitter.

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Andrew is Director of Digital Strategy for TMG and for one semester in college, was a sociology major. Follow him on Twitter.

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