Hey! You're in my Favicon!

Do you know what a favicon is? Everyone’s got one. In fact, it’s on your screen right now. It’s that tiny 16-x-16-pixel square in your web browser to the left of the URL. Smart Car started an ingenious online advertising campaign by packing retro arcade games into people’s favicons, creating consumer interaction and proving that there’s still “big fun in small spaces.” Take a look.

Tagged as: advertising, Content Marketing