Alloy Media + Marketing recently launched Teen.com TV, a digital entertainment network delivering original, short-form video programming tailored the youth audience. The TEEN.com Network has more than 20 million users, a major piece of the coveted always connected millennial market.
TV Week ponders whether Teen.com TV could become a powerful brand for teens and tweens and could compete with powerhouses MTV and Nickelodeon.
Nielsen Online reports that teens are the heaviest consumers of Internet video programming. In January, the 12-to-17 age group watched 175 minutes per viewer, compared to 123 for the 18-plus group.
Alloy launched online video network in February to distribute Teen.com TV branded videos throughout all of its sites. Alloy already has more than 500 pieces of video content and upload 6-8 new original videos every day that focus on beauty, fashion and entertainment. It’s too soon to tell if MTV and Nickelodeon will be trumped by this newcomer. Stay tuned.
If you liked this, try:
