Keep Your Brand Afloat

In today’s troubled economy, usually the first business expenses to be slashed are advertising and marketing. But hold the red pen, because cuts like these can cause short- and long-term problems, according to Kevin Randall. In this article he says “hundreds of studies of marketing over ten recessions in the 20th century have concluded that not only did sales and profits decline for brands that cut brand-oriented advertising during the recession, but also that performance continued to lag upon the recovery.” Learn how to manage your budget cuts without cutting back marketing your products and services with his 7Ps of Branding.

Tagged as: advertising