American Express, Time Inc. and CNN are launching a new take on the travel guide with “Weekend Getaways,” an initiative that delivers travel content through print, online, mobile and broadcast.
It’s a smart cross-brand, multiple-format solution jumping off the success of last year’s Infiniti-sponsored “City Guides” initiative. The three-part “Weekend Getaways” booklet will run in the April, July and October issues of Travel + Leisure and a few other American Express Publishing and Time Inc. titles. Solely sponsored by Infiniti, the in-magazine booklets will cover nine Weekend Getaways in the Northeast, Southwest, and the West. Then, CNN and its airport network will air the travel segments, beginning this month and running through September.
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