The magazine industry is mulling over yesterday’s article in The Big Money where Gabriel Sherman argued that magazines are not—in fact—dying. Instead, Sherman says, some magazines or spinoffs were created solely to capture certain booming segments of the market. Now that many of those segments are booming no more, those spinoffs became the martyrs of the magazine industry pullback. Why? Because readers never became emotionally invested with the spinoffs, like they are with the flagship publications. Sherman argues that magazines are emotional products that readers build a relationship with, and we agree! Moral of the story? Focus on your core product and put quality editorial—and your readers—first.
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