Consumers are very selective about what they allow into their inbox. So what’s the best way to prevent opt-outs from your email offer or e-newsletter? The key is relevance. Pull reports on click-throughs and track your response rates and demographics like a hawk. Then, tailor your email offers so they are targeting the right readers. Make sure those readers are getting exactly what they want, no more, no less. DM News gives some great advice on smart list targeting in this article.
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