USA Today: More and More Marketers Choosing Online Video

by Kate Ottenberg on March 9, 2009

USA Today has an article today about how fast online video is growing and how marketers from corporations and associations are turning to the medium to directly communicate with their audiences.

USA Today interviewed Jeremy Allaire, CEO of Brightcove who said that most of his clients are NOT media companies but organizations like the AFL-CIO, Anti-Defamation League, Billy Graham Evangelistic Association, Archive of American Law Enforcement and The Asia Foundation.

Check out the full article here:

If you liked this, try:

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  2. Online Video Could Save The Newspaper Industry!
  3. Despite Economy, Venture Capitalists Still Betting on Online Video
  4. Online Video Feels the Economic Burn
  5. MTV Online Video Study Offers Insight on Online Video Ads
Kate Ottenberg

post written by:

Kate Ottenberg is TMG Custom Media's Director of Video Publishing and Media Relations.


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