USA Today has an article today about how fast online video is growing and how marketers from corporations and associations are turning to the medium to directly communicate with their audiences.
USA Today interviewed Jeremy Allaire, CEO of Brightcove who said that most of his clients are NOT media companies but organizations like the AFL-CIO, Anti-Defamation League, Billy Graham Evangelistic Association, Archive of American Law Enforcement and The Asia Foundation.
Check out the full article here:
