Forbes Media struck a cord with female executives when it launched its ForbesLife Executive Woman in 2007. Now, the media company is “retooling” the women’s brand with the launch of ForbesWoman. According to FOLIO, the quarterly magazine, website and social network will reach Forbes’ 125,000 female subscribers, starting with the May issue. “It’s serving the interests of women executives, entrepreneurs and professionals,” says Moira Forbes, daughter of Forbes chief executive Steve Forbes, and the publisher of ForbesWoman, in her published note. Read the FOLIO article here.
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