Since this blog was my idea, I’ll start it with a magazine ROI story that I just heard from one of our clients. Recently this client was told by higher ups that they should kill their hospital magazine because – for no other reason than – well, isn’t print dying? The hospital research department then conducted a study that showed that not only did 97% of people read the magazine and 86% took actions as a result of reading the magazine, but 4% actually called to make appointments with doctors mentioned in the magazine. They listened and continue to publish. I can’t name the hospital, but I hope that you out there will name names!
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