A new study was released today that claims TV and magazine ads are more effective than Internet ads. The study, from McPheters & Company, in co-operation with Conde Nast and CBS Vision, compared 30-second TV ads; full-page, 4-color magazine ads; and internet banner ads and used eye-tracking software to determine if the ads were actually seen. After perusing all the mediums, the study’s respondents had to fill out a survey asking which ads they recalled seeing and the medium they saw them in. The results? Within half an hour, magazines effectively delivered more than twice the number of ad impressions as TV and more than 6 times those delivered online. Take a look at the other findings here.
Study: Magazines Deliver Twice the Number of Ad Impressions
post written by: Rebecca Loveridge
Rebecca is the Marketing Director for two national magazines published by TMG. On the weekends, she brunches like it's her job. Follow her on Twitter @BeccaClaraLove.
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