The Advertising Research Foundation (ARF) just wrapped up its 55th annual Re:Think Convention and Expo in New York yesterday, where corporate leaders and marketing execs gathered to discuss media research and marketing innovation. According to Advertising Age, executives from Avon made a compelling case for not abandoning magazine advertising, especially for youth brands. Avon discussed its marketing strategy for its youth-focused Mark makeup brand and cited its recent study that found “that people are much more likely to pay attention to magazine ads than online ads.” See the full Advertising Age article here.
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