Connecting Print Pages to the Online World

Ever heard of QR codes? If you’re in publishing, you might be familiar with them very soon. It’s a new technology that’s being used in Japanese and European publications and is making its way to the U.S. How does it work? Get ready for this: a two-dimensional barcode-like image (like the one seen here) is printed on a magazine or newspaper page, and can be read by cell phone cameras, instantly linking a reader to a website through a mobile browser. It lets the publication track what’s important to readers and when, and it allows the readers to access additional (and sometimes exclusive) content. Advertisers can use it too, linking readers to buying information or special offers, and giving businesses a better way to track print response rates. Read the MediaShift blog about QR codes here.

Tagged as: Content Marketing, print