There’s little doubt that times are tough in magazine publishing right now. With ad revenues sinking lower and lower, what’s going to save the freebie magazines that have solely relied on that cash flow? According to an article in this week’s Newsweek, the answer might no longer be found in the price of ad space, but it perhaps it can be found in the price of the actual magazine. It seems the days of free magazines—or even $10 subscriptions—might be numbered. Increasingly, magazines are upping their newsstand and subscription prices to help replace what’s gone missing in advertising revenue. According to Mr. Magazine, the average price of a magazine on the newsstand is now $8.10, compared with $5.37 in 2000.
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