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Magazines Go 3-D

by Rebecca Loveridge on May 18, 2009

tpost1Who wouldn’t love a magazine you can wear? Or hang on your wall? Or Frisbee around in a park? Well, now you can get all those things, as publishers are pushing the print boundaries more and more and turning their magazines into useful, beautiful new 3-D manifestations. A recent Wall Street Journal article highlighted a few impressive examples, such as T-Post, a magazine that sends its subscribers a t-shirt with a story written inside of it (like the one in this picture). Or Freestyle, a magazine that published once in a Frisbee (really). Or Visionaire, a limited-edition publication that has included such oddities as taste strips, tiny toys or miniature perfumes. As the WSJ article notes, publishing in this form “makes the reader interaction deeper,” and it offers something that “websites and digital distractions can’t match.” We definitely agree; and we want a T-shirt, too!

Rebecca Loveridge

post written by: Rebecca Loveridge

Rebecca is the Marketing Director for two national magazines published by TMG. On the weekends, she brunches like it's her job. Follow her on Twitter @BeccaClaraLove.

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* And oh yeah, these opinions belong to Rebecca, not TMG

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