According to a new Neilson study, the leading online categories (shopping, directories, guides and services) are taking a backseat to social media and online video as users now treat the internet differently. “Time spent on social networks and video sites has increased astronomically,” says Charles Buchwalter, SVP, research and analytics, Nielsen Online.
According to Nielson, users now look for more specialized content and relationships, and they are more deeply engaged in them. In the last year, for instance, the number of online video streams shot up 41% and the streams accessed per user increased 27%, with total time involved in video up 71%.
What does this mean for publishers? Well, changing internet habits mean that publishers need to look for new ways to reach their audiences aside from email. With Twitter, Facebook and text messaging, email is perhaps less relavent. Online video is a rising trend to keep your audience engaged.
For more: http://www.minonline.com/news/Social-and-Video-Drive-Rising-Engagement_10785.html
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