This month’s issue of FOLIO magazine features a column by TMG’s very own Jane Ottenberg. Titled “Give Print a Chance,” the piece explains how hype, not reality, is hurting the print business. Take a look, and tell us your thoughts.
Jane also used the space in FOLIO to launch a campaign to fight back against the “print-is-dead” naysayers. In her column she wrote: “Journalistic content isn’t dead. And neither are magazines. Let’s get out of the collective bomb shelter and start fighting back. There are all kinds of good magazine stories out there.” Inspired, Jane launched MagazineROIStories.com, an interactive blog for everyone in the media business to contribute their ROI stories to and use as a resource. Users can post their stories, positive press or benefits of magazines. Check it out.
