June 2009

Launch: VAIN, A Magazine For Women

Founder Rachelle Gauthier, along with editor in chief Tia Orian, have launched a magazine and website that’s “All About You,” called VAIN. The new magazine will be on newsstands in major cities this fall. In the meantime, the website is chock full of content, podcasts and videos. The magazine is also putting together a series [...]

Truveo Relaunches Sites with Improved Video Search Tools

Truveo, the second largest search engine for video (YouTube is the first) announced this week that they are undergoing a major update to its website that makes it easier to find video online. Truveo says that the updated search engine has: – A comprehensive global video index: With more than 350 million online videos from [...]

A New Digital Distribution Channel?

The release of the new, upgraded iPhone last week might mean the dawn of a new digital content distribution channel. The first publisher to get its feet wet with the upgraded phone? Men’s Health magazine, which is selling an app that offers workout regimens and exercises to try. But it’s not just a novelty app—where [...]

Your Magazine, In Augmented Reality

Thumbnail image for Your Magazine, In Augmented Reality

Magazines are dreaming up creative ways to sell their top real estate—the cover. But trying to bring in cover revenue while still appeasing ASME is a sticky situation. You could be as blatant as Parent & Child, with its corner cover ads. You could be sneaky like Esquire, with windows or flaps that reveal ads. [...]

Launch: Tablet

Check out Tablet, a new online magazine that began publishing this week. It tags itself as “a new read on Jewish life” and reports on Jewish news, ideas, and culture. Just one week into business, Tablet has already compiling an impressive list of editors and contributors, according to The New York Times, including editors Alana [...]

Magazine Stats Catching Up to the Web

Media buyers and advertisers rely on studies to determine where they’re placing their advertising. For web advertising, they get click-through numbers and page views. For TV, they get ratings data. For magazines, they get data from “a technique favored by Civil War-era salesmen,” said The New York Times last week, referring to the door-to-door readership [...]

Culinary Magazine Publishes Largest June/July Issue in 15 Years

Saveur, an epicurean magazine published by Bonnier Corporation, just announced it is producing the largest June/July issue in the publication’s 15-year history. The issue has 22% more ad pages and 14 new advertisers compared to last year, bringing the Ellie-winning magazine’s ad pages up 11% to date. Publisher Merri Lee Kingsly attributes the increase in [...]

Launch: Behind the Chair

Behind the Chair, a website for stylists and the salon trade, is bringing its online brand to print with the launch of a quarterly magazine, Behind the Chair On Paper. According to FOLIO, 75,000 copies of the 172-page first issue will be printed and distributed in July and mailed along with an educational DVD. Three [...]

Hearst Magazines Report ROI

Hearst Magazines has an amazing ROI story to tell this year. Food Network magazine is already becoming one of the biggest success stories of 2009—with paid circulation at 900,000 and counting—and Hearst’s other magazine ROI successes include giants such as O the Oprah Magazine and Good Housekeeping. How have they found such great return on [...]