The release of the new, upgraded iPhone last week might mean the dawn of a new digital content distribution channel. The first publisher to get its feet wet with the upgraded phone? Men’s Health magazine, which is selling an app that offers workout regimens and exercises to try. But it’s not just a novelty app—where you download it, use it, then forget about it. The new iPhone’s apps allow for continuous upgrades and new features to be added (in the Men’s Health case, new workouts) for additional fees, allowing publishers an outlet for a constant stream of content and a constant stream of revenue. The Men’s Health app, reports AdAge, is selling for $1.99, and additional sets of workouts will go for 99 cents.
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