Hearst Magazines has an amazing ROI story to tell this year.
Food Network magazine is already becoming one of the biggest success stories of 2009—with paid circulation at 900,000 and counting—and Hearst’s other magazine ROI successes include giants such as O the Oprah Magazine and Good Housekeeping.
How have they found such great return on investment during an industry-wide recession? According to an article in today’s New York Times, Hearst’s success is coming from innovations on multiple fronts: publishing their magazines in larger format; teasing, not running in full, their print content on the web; raising newsstand prices, but not subscription prices; and making significant web innovations to drive circulation (last year, a quarter of new Hearst subscriptions were sold online, according to the NY Times).
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