July 2009

Paper is Greener than Pixels

Last month, when the Wall Street Journal made the claim that “e-textbooks are environmentally friendly,” the Dead Tree blog fired back with International Paper’s “Are Pixels Greener Than Paper” study, which compares the environmental profile or ink-on-paper publications to digital publications. Some findings? “The paper and forest products industry replenishes more than it takes, and [...]

Print Edition of Politico Makes the Website Profitable

Politico’s “Washington Coup” was exposed in the August issue of Vanity Fair with a story on the insider political news website and its success since the 2008 election. The interesting twist? The print version of the website is what actually makes the website profitable. The “obsessive-compulsive mix of trade journal, Twitter feed, and, quite literally, [...]

Runner’s World Circulation Growing

Rodale’s Runners World has increased circulation 5% in the first half of 2009, according to Min, with an 89% increase in the subscription rate compared to the same period in 2008. Even newsstand sales have ticked up in the last six months. Rodale attributes its Web site for its success. “Online is now responsible for [...]

MTV Online Video Study Offers Insight on Online Video Ads

Last week, MTV release “Project Inform,” which according to MTV is the first large-scale study to survey real consumers through millions of short-form online video streams. “Project Inform” has some measured both the effectiveness and likeability of different ad formats across a range of audience, content and advertiser categories. Some of the results include: – [...]

Launch: HauteDog

What a cute publication name, not to mention a cute topic! Bluedogg Innovation Marketing & Media looks like it might go dog-wild with this new magazine, HauteDog. The publisher plans to launch four regional editions of the pup pub every six months, according to FOLIO. The first edition will be launched in Austin, Texas, with [...]

Big Ad Page Gain In the First Half for Meredith’s Fitness

Ten magazines made big gains in the first half of 2009, including Meredith’s Fitness magazine, which has a circulation of 1.5 million. Its ad pages rose 18.4 percent to 408.76, according to the Publishers Information Bureau. Fitness publisher Lee Slattery spoke with FOLIO about their magazine’s ROI and how they achieved the growth. Read the [...]

Launch: FunFare Magazine

Wizard Magazine founder and CEO Gareb Shamus just launched FunFare, a family-oriented consumer magazine that combines elements of Wizard’s ToyFare and Toy Wishes magazines. “With FunFare, we’ve created a new media brand targeted at parents and children (under 14) whose primary focus is toys, games and anything fun,” Shamus told Mr. Magazine recently. “This is [...]

New York Times: Online Videos Getting Longer

new york times logo

The New York Times reported today that online video publishers are no longer looking at the “under 2-minute rule” for online videos because of new web habits and faster internet connections. According to the New York Times: “The viral videos of YouTube 1.0 — dog-on-skateboard and cat-on-keyboard — are being supplemented by a new, more [...]