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July 2009

Paper is Greener than Pixels

July 28, 2009 Uncategorized

Last month, when the Wall Street Journal made the claim that “e-textbooks are environmentally friendly,” the Dead Tree blog fired back with International Paper’s “Are Pixels Greener Than Paper” study, which compares the environmental profile or ink-on-paper publications to digital publications. Some findings? “The paper and forest products industry replenishes more than it takes, and [...]

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Print Edition of Politico Makes the Website Profitable

July 28, 2009 Insight

Politico’s “Washington Coup” was exposed in the August issue of Vanity Fair with a story on the insider political news website and its success since the 2008 election. The interesting twist? The print version of the website is what actually makes the website profitable. The “obsessive-compulsive mix of trade journal, Twitter feed, and, quite literally, [...]

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Runner’s World Circulation Growing

July 28, 2009 Insight

Rodale’s Runners World has increased circulation 5% in the first half of 2009, according to Min, with an 89% increase in the subscription rate compared to the same period in 2008. Even newsstand sales have ticked up in the last six months. Rodale attributes its Web site for its success. “Online is now responsible for [...]

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MTV Online Video Study Offers Insight on Online Video Ads

July 20, 2009 Uncategorized

Last week, MTV release “Project Inform,” which according to MTV is the first large-scale study to survey real consumers through millions of short-form online video streams. “Project Inform” has some measured both the effectiveness and likeability of different ad formats across a range of audience, content and advertiser categories. Some of the results include: – [...]

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Launch: HauteDog

July 16, 2009
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