August 2009

Launches: 944 Magazine

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944 Media, publisher of regional nightlife/fashion/lifestyle freebie publications, just announced it’s launching editions in Detroit and Atlanta. This move bumps its portfolio to nine titles, including those already published in LA, San Fran, Miami, Vegas, Phoenix, San Diego, and Orange County, Cali. Earlier this year, 944 Media was named number 768 on the annual Inc. [...]

Ma, My Magazine is Talking To Me!

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Open up the Sept. 18 issue of Entertainment Weekly and CBS TV stars will greet you through high-quality video and audio. It’s true! The actors will appear on a paper-thin video player, packaged within a print ad spread for CBS and Pepsi. This “VIP” (video-to-print) technology invites readers to interact and watch five different videos—straight [...]

Major Publishers to Try "Interruptive" Online Ads

Print publishers have had an on-going problem generating the kind of ad revenue online because let’s face it: print ads are more interactive.  While you may be able to overlook a banner ad, sometimes you can’t help but let your eyes wander to an ad that you are holding in your hands.  A possible solution: [...]

Online Video To Be As Common As Search, Email

A recent study by eMarketer shows that online video is continuing its trajectory into web users’ daily lives.  This latest study says that the number of U.S. online video viewers will grow to 188 million in 2013, from 144 million in 2009 according to eMarketer. These figures represent individuals who download or stream video content [...]

Publishing’s Page Turners

According to the Publishers Information Bureau, there were 12 magazines that hit the jackpot this year, booking more ad pages in this first half than they did in 2008’s first six months. They are: Fitness, Cooking With Paula Dean, The Week, OK!, Family Circle, Scholastic Parents & Child, Organic Gardening, Sports Illustrated for Kids, Country [...]

CD Booklets Becoming Mini Magazines

When you buy a CD, do you take the time to flip through the CD booklet and read the lyrics, the funny notes from the artist, the thank-yous? This space—hallowed ground for the artist—was wrapped in graphic design that styled the feel of the CD jacket and sometimes the music itself. Now those booklets are [...]

Launch: Afar

Some might say now isn’t the best time to launch a travel magazine. But entrepreneur Greg Sullivan would beg to differ. Sullivan has hand-selected a top-notch publishing team and is putting $10 million of his own money into his new project, Afar magazine. Launching this month, Afar has set itself apart from other travel media [...]

National Geographic Publishes Personalized Covers

Talk about reader engagement! National Geographic, famous for its stunning world photography, is letting readers into the magazine with an extention of its Your Shot project. Publishers just announced National Geo will release a special Your Shot edition, featuring more than 100 reader photos, selected by the magazine’s editors. The coolest part? National Geo teamed [...]

Rising Rate Bases

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According to FOLIO, July was the month of rising rate bases – bucking the trend of slashing circulation that occured earlier this year. Food Network, Life & Style Weekly, and Parenting School Years all announced at the end of July that they were raising their rate bases. In the FOLIO article, Life & Style attributed [...]

Launch: BioSupply Trends Quarterly

Calling all biopharmaceutical nerds. In response to rave reviews and feedback to its bi-weekly e-newsletter, FFF Enterprises just launched BioSupply Trends Quarterly, which will be chockfull of news, trends, perspectives, and information from “the nation’s most trusted distributor of plasma products, vaccines and critical-care biopharmaceuticals.” The timing might be perfect. With the country gearing up [...]