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August 2009

Launches: 944 Magazine

August 31, 2009 Buzz

944 Media, publisher of regional nightlife/fashion/lifestyle freebie publications, just announced it’s launching editions in Detroit and Atlanta. This move bumps its portfolio to nine titles, including those already published in LA, San Fran, Miami, Vegas, Phoenix, San Diego, and Orange County, Cali. Earlier this year, 944 Media was named number 768 on the annual Inc. [...]

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Ma, My Magazine is Talking To Me!

August 19, 2009 Buzz

Open up the Sept. 18 issue of Entertainment Weekly and CBS TV stars will greet you through high-quality video and audio. It’s true! The actors will appear on a paper-thin video player, packaged within a print ad spread for CBS and Pepsi. This “VIP” (video-to-print) technology invites readers to interact and watch five different videos—straight [...]

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Major Publishers to Try "Interruptive" Online Ads

August 12, 2009 Uncategorized

Print publishers have had an on-going problem generating the kind of ad revenue online because let’s face it: print ads are more interactive. While you may be able to overlook a banner ad, sometimes you can’t help but let your eyes wander to an ad that you are holding in your hands. A possible solution: [...]

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Online Video To Be As Common As Search, Email

August 12, 2009 TMG on Video

A recent study by eMarketer shows that online video is continuing its trajectory into web users’ daily lives. This latest study says that the number of U.S. online video viewers will grow to 188 million in 2013, from 144 million in 2009 according to eMarketer. These figures represent individuals who download or stream video content [...]

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Publishing’s Page Turners

August 11, 2009 Insight

According to the Publishers Information Bureau, there were 12 magazines that hit the jackpot this year, booking more ad pages in this first half than they did in 2008’s first six months. They are: Fitness, Cooking With Paula Dean, The Week, OK!, Family Circle, Scholastic Parents & Child, Organic Gardening, Sports Illustrated for Kids, Country [...]

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CD Booklets Becoming Mini Magazines

August 5, 2009 Buzz

When you buy a CD, do you take the time to flip through the CD booklet and read the lyrics, the funny notes from the artist, the thank-yous? This space—hallowed ground for the artist—was wrapped in graphic design that styled the feel of the CD jacket and sometimes the music itself. Now those booklets are [...]

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Launch: Afar

August 5, 2009
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