Online Video To Be As Common As Search, Email

by Kate Ottenberg on August 12, 2009

A recent study by eMarketer shows that online video is continuing its trajectory into web users’ daily lives.

This latest study says that the number of U.S. online video viewers will grow to 188 million in 2013, from 144 million in 2009 according to eMarketer. These figures represent individuals who download or stream video content at least once per month. Online video viewers will make up 85% of Internet users in 2013, up from 72% in 2009.

This will put online video within range of Web activities such as search and e-mail, which are nearly at saturation points among U.S. Internet users.

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post written by: Kate Ottenberg

Kate Ottenberg is TMG Custom Media's Director of Video Publishing and Media Relations.

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