Some might say now isn’t the best time to launch a travel magazine. But entrepreneur Greg Sullivan would beg to differ. Sullivan has hand-selected a top-notch publishing team and is putting $10 million of his own money into his new project, Afar magazine. Launching this month, Afar has set itself apart from other travel media by devoting itself to the “experiential traveler,” as opposed to the escapist, or even the sightseer. “Our mission is to inspire and guide those who travel the world seeking to connect with its people, experience their culture, and understand their perspectives. The company will pursue this mission by seeking to capture the true essence of experiential travel: connection between the traveler, a place, and its people,” Sullivan announces on the website.
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