Some might say now isn’t the best time to launch a travel magazine. But entrepreneur Greg Sullivan would beg to differ. Sullivan has hand-selected a top-notch publishing team and is putting $10 million of his own money into his new project, Afar magazine. Launching this month, Afar has set itself apart from other travel media by devoting itself to the “experiential traveler,” as opposed to the escapist, or even the sightseer. “Our mission is to inspire and guide those who travel the world seeking to connect with its people, experience their culture, and understand their perspectives. The company will pursue this mission by seeking to capture the true essence of experiential travel: connection between the traveler, a place, and its people,” Sullivan announces on the website.
Launch: Afar
post written by: Rebecca Loveridge
Rebecca is the Marketing Director for two national magazines published by TMG. On the weekends, she brunches like it's her job. Follow her on Twitter @BeccaClaraLove.
Subscribe to feed via RSS or FOLLOW US ON TWITTER to connect.
Or, subscribe to Engage the Newsletter
* And oh yeah, these opinions belong to Rebecca, not TMG
Previous post: National Geographic Publishes Personalized Covers
Next post: CD Booklets Becoming Mini Magazines
