Print publishers have had an on-going problem generating the kind of ad revenue online because let’s face it: print ads are more interactive. While you may be able to overlook a banner ad, sometimes you can’t help but let your eyes wander to an ad that you are holding in your hands.
A possible solution: The Wall Street Journal, Reuters and other major publishers will test a new ad model designed to block Web-site content with video commercials for a minimum of 10 seconds before users would have the option of closing the ads, which would then transition into traditional banner ads.
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