According to the Publishers Information Bureau, there were 12 magazines that hit the jackpot this year, booking more ad pages in this first half than they did in 2008’s first six months.
They are: Fitness, Cooking With Paula Dean, The Week, OK!, Family Circle, Scholastic Parents & Child, Organic Gardening, Sports Illustrated for Kids, Country Weekly, and Muscle & Fitness.
A Newsweek article published this week gives reasons for the ad surge in the “lucky dozen”: recent redesigns, new editors, smart implementation of multiplatform sales, quirks, and old-fashioned stunts. Read the full article here.
