According to FOLIO, July was the month of rising rate bases – bucking the trend of slashing circulation that occured earlier this year. Food Network, Life & Style Weekly, and Parenting School Years all announced at the end of July that they were raising their rate bases.
In the FOLIO article, Life & Style attributed the increase to carving out a clear position in the marketplace through new editorial direction, which has secured new advertisers in different categories. Parenting School Years and Food Network attribute their success to a multiplatform strategy.
FOLIO points out the all these titles target very niche groups of readers. “It seems as if titles that create specific communities around relative content using various platforms will be the ones to weather the current economic storm. Go figure,” said Chandra Johnson-Greene in her blog.
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