September 2009

Magazine Audiences Increase 8%

custom media stats

Mediamark Research and Intelligence (MRI) just announced this week that over the last decade, the total audience for leading consumer magazines has increased by about 8%. MediaPost compared MRI’s annual spring audience figures from 2000 to 2009 for 81 titles in three categories: general interest, women’s interest, and men’s interest. Total audience for women’s interest [...]

Launch: Children’s Health

children's health magazine

Fresh on the heels of success from Men’s Health and Women’s Health, Rodale launched Children’s Health this month, with 750,000 copies of the debut issue on newsstands Sept. 15. Selling for $5.99 a copy, Children’s Health features “health and fitness advice that helps parents stay fit and keep their kids healthy and happy.” Subsequent issues [...]

Launch: Observer Playground

observer playground magazine

Calling all hip New York moms. The New York Observer just launched a new glossy magazine just for you: Observer Playground. The luxury lifestyle pub, edited by Lyss Stern of Divalysscious Moms, draws on material from Liz Lange, a maternity fashion designer, and socialites Tatiana Boncompagni Hoover, Rachel Felder and Tara Mandy. “Sophisticated people with [...]

More of Your Magazine in 3-D

instyle magazine

December’s issue of InStyle’s will take advertising to the next level by making its Holiday Special Section three-dimensional. “Gifting in 3-D” will create a three-dimensional gift box on readers’ computer screens when they hold the pages up to their webcam. The gift boxes then open up to branded video content from each advertiser in the [...]

On-demand, Overnight Delivery of Your Magazine

the economist magazine

Earlier this month, The Economist launched a mobile newsstand of sorts, allowing  New Yorkers to get the week’s Economist overnighted to their home. It’s a simple system: Readers sign up for weekly texts, which arrive on Thursday, listing each week’s top stories and topics for the next day’s magazine. If they’re interested, all they have [...]

The Key to The Economist's Success

key to economists success

More good news from The Economist. After announcing that its total North American circulation spiked 8.5 percent this year—and its global circ grew 6 percent to 1,418,013, double what it was a decade ago—it also announced that the magazine’s parent company saw its profits jump 26 percent to a record $92 million. What’s the key [...]

Launch: Edible Queens

edible queens magazine

Laid-off magazine gurus aren’t just sitting on their laurels these days. Just look at Domino ex staffer Michelle Adams, who is launching online shelter pub Lenny. Or former Prevention editor Leah McLaughlin, who is debuting this pub, Edible Queens—devoted to “celebrating the food culture of New York’s most diverse borough”—this week! Edible Queens will publish [...]

You're Invited to Watch This Magazine

Thumbnail image for You're Invited to Watch This Magazine

If you live in San Francisco, you’ve got plans this Friday night. Make sure you get to the Brava Theater for “Pop-Up Magazine,” a live magazine “created for a stage, a screen, and a live audience.” Fellow magazine junkies have been performing the magazine since April, bringing stories, documentary films, interviews, photography, facts, and radio [...]

Google Launches Online Ad Exchange

On Friday, Google announced the launch of a new marketplace for online display ads—the DoubleClick Ad Exchange. The new service will allow companies to bid for ad space from different websites in real time, establishing a stock exchange of sorts for online advertising. Google believes that by taking an auction/stock-exchange approach to display ads, publishers [...]

Google to Buy Brightcove?

brightcove logo

According to PaidContent.org, there’s a rumor going around that Google, who famously bought YouTube for more than $1 billion in 2006, may be looking to buy Brightcove, which offers a more sophisticated player and hosts higher quality videos.  Publishers from the New York Times to Time Inc to us here at TMG use Brightcove – [...]

Launch: Lonny Magazine

Thumbnail image for Launch: Lonny Magazine

I sighed, you sighed, we all sighed when beloved design magazine Domino closed its doors in January. The struggling pub gave us decorating inspiration with a funky, low-cost edge, and its closure at Conde Nast left a gaping hole on the coffee tables of 20-somethings across the country. Now, a couple of Ex-Domino staffers might [...]

Nielsen: Video Streams Continue Growth in July

nielsen research

Online video streams are continuing to climb, even during the dog days of summer.  Nielsen Co.’s July 2009 VideoCensus says total video streams climbed 31.4% to 11.2 billion, with a 14.2% increase in unique viewers to 136 million — per eMarketer.com. Viewers’ average usage rose 42.2% to about three-and-a-half hours a month in July. Also, [...]