On Friday, Google announced the launch of a new marketplace for online display ads—the DoubleClick Ad Exchange.
The new service will allow companies to bid for ad space from different websites in real time, establishing a stock exchange of sorts for online advertising. Google believes that by taking an auction/stock-exchange approach to display ads, publishers will earn more revenue and advertisers will buy more space because its being aggregated across more web pages.
Google will take some cut of the ads brokered through the service, but yet haven’t announced how much. Keep an eye out for this service. There are other online ad exchanges out there, but with Google’s AdWords and AdSense interfaces being brought in to the mix, the stakes are higher here.
A PDF of Google’s explanation of the Ad Exchange can be read here.
