December’s issue of InStyle’s will take advertising to the next level by making its Holiday Special Section three-dimensional.
“Gifting in 3-D” will create a three-dimensional gift box on readers’ computer screens when they hold the pages up to their webcam. The gift boxes then open up to branded video content from each advertiser in the section—and an option to click and buy.
This Time Inc. initiative follows Bonnier’s 3-D Popular Science cover in June, but InStyle is taking the technology a little further by actually bringing engaged readers to the point of purchase. Read the FOLIO story here.
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