Nielsen: Video Streams Continue Growth in July

by Kate Ottenberg on September 3, 2009

Online video streams are continuing to climb, even during the dog days of summer.

Nielsen Co.’s July 2009 VideoCensus says total video streams climbed 31.4% to 11.2 billion, with a 14.2% increase in unique viewers to 136 million — per eMarketer.com.

Viewers’ average usage rose 42.2% to about three-and-a-half hours a month in July. Also, the average number of streams per viewer witnessed a 15.1% gain, to 82.4 streams per month.

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post written by: Kate Ottenberg

Kate Ottenberg is TMG Custom Media's Director of Video Publishing and Media Relations.

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