On-demand, Overnight Delivery of Your Magazine
Earlier this month, The Economist launched a mobile newsstand of sorts, allowing New Yorkers to get the week’s Economist overnighted to their home. It’s a simple system: Readers sign up for weekly texts, which arrive on Thursday, listing each week’s top stories and topics for the next day’s magazine. If they’re interested, all they have to do is click on the link and order by 9 p.m. The Economist will be hand-delivered to their door by 6 a.m. the next morning, before newsstands even get them. The overnighted copies cost $6.99, the same as the newsstand copies, and the system gives the Economist a better idea of what news topics readers respond to the most. The publication first tested the text message system in England, and it’s hoping to roll it out to the entire U.S. But hopefully by then it will be as easy as simply responding to the text to get a copy (rather than going to a website to order). Read the full story here.
