More good news from The Economist. After announcing that its total North American circulation spiked 8.5 percent this year—and its global circ grew 6 percent to 1,418,013, double what it was a decade ago—it also announced that the magazine’s parent company saw its profits jump 26 percent to a record $92 million. What’s the key to its success? In an interview with FOLIO, Alan Press, senior vice president of marketing for three years, attributed much of the success to a strong editorial product and continual investment in marketing, even in a downturn. Read the full interview here.
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