October 2009

ASME Adds Digital Media Awards

national magazine award by asme

The American Society of Magazine Editors announced this month that the 2010 National Magazine Awards will expand to include 12 categories for digital media. These new awards—the National Magazine Awards for Digital Media—will be presented at a midday event in March. The Call for Entries for the 2010 National Magazine will be posted online on Tuesday, [...]

GQ Puts an Entire Issue in an App

Thumbnail image for GQ Puts an Entire Issue in an App

Coming this month to an iPhone near you: the December issue of your GQ magazine. Conde Nast has developed the technology to view the December issue’s content on Apple’s iPhone through a $2.99 app. This is the first time a major consumer magazine has made an entire issue available on a custom-built reader on an [...]

More Augmented Reality

Thumbnail image for More Augmented Reality

On the heels of Popular Science’s animated cover, InStyle’s 3-D Holiday Shopping Guide, and Entertainment Weekly’s in-book videos, Esquire is pulling out all the stops and making its entire December issue the Augmented Reality Issue. It’s the first time a magazine has used this technology (you hold up the magazine page to a webcam, triggering [...]

A Hulu for Glossies?

Thumbnail image for A Hulu for Glossies?

We can never resist a magazine or two when standing in the checkout line at Target. Now the retail chain is hoping to spawn similar magazine purchases online through a new digital magazine newsstand it has created in partnership with digital content provider Zinio. Target.com shoppers can order digital subscriptions, single copies, and archived copies [...]

20 Truths About Magazines

magazine facts

The Magazine Publishers of America opened last week’s Magazine Innovation Summit with a video showcasing fun facts about magazines and their ROI. “Twenty Tweetable Truths About Magazines” includes facts such as: 92% of U.S. Adults read magazines, and consumers spend more than $86 million each week on single-copy magazines. Check it out …

US Online Ad Revenue Down 5% But Video is Small Bright Spot

The Interactive Advertising Bureau and PricewaterhouseCoopers, which compile online-ad spending totals every quarter reported yesterday that internet-advertising revenue in the U.S. went down by 5.3% to $10.9 billion in the first half of the year compared to the same six-month period a year ago.  Ad Age notes that one of the big bright spots from [...]

71 New Magazines Launched in September

husni header

Seventy-one new magazines launched in September, according to Samir “Mr. Magazine” Husni, the director of the Magazine Innovation Center at the University of Mississippi. Out of the 71, 18  of those titles have a frequency of four times a year or more. According to Husni, that brings the total number of print launches to 528 [...]

iTablet for Your Content

apple itablet

Apple is reportedly in talks with several media companies to negotiate content for a new electronic device said to “redefine print.” The tablet will hybridize content, drawing not just from the printed word, but from audio, video and interactive graphics. And if it’ll be anything like the iPod, it could be a game-changer for publishing [...]