GQ Puts an Entire Issue in an App

by Rebecca Loveridge on October 29, 2009

gq iphone app

Coming this month to an iPhone near you: the December issue of your GQ magazine. Conde Nast has developed the technology to view the December issue’s content on Apple’s iPhone through a $2.99 app.

This is the first time a major consumer magazine has made an entire issue available on a custom-built reader on an Apple app, breaking away from Amazon’s Kindle app. In the reader, GQ can be read in vertical or horizontal modes, and users can tap through pages and ads. It will also include video, audio, and links to external websites.

The app comes out mid-November. See the full FOLIO story here.

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Rebecca Loveridge

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Rebecca works in marketing at TMG. On the weekends, she brunches like it's her job. Follow her on Twitter.


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