On the heels of Popular Science’s animated cover, InStyle’s 3-D Holiday Shopping Guide, and Entertainment Weekly’s in-book videos, Esquire is pulling out all the stops and making its entire December issue the Augmented Reality Issue. It’s the first time a magazine has used this technology (you hold up the magazine page to a webcam, triggering video segments on your screen) within a substantial amount of its editorial content. A fashion spread shows the model removing and adding clothes, and the weather turns from rainy to sunny. An actress tells a joke on your screen. Even the cover has Robert Downey Jr. sitting on a giant QR box with the cover line: “WTF?! A Living, Breathing, Moving, Talking Magazine?” The issue hits newsstands mid November. But you can sign up here to receive one on Nov. 9. Read the Wall Street Journal story here.
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