More Augmented Reality

by admin on October 29, 2009

esquire augmented reality

On the heels of Popular Science’s animated cover, InStyle’s 3-D Holiday Shopping Guide, and Entertainment Weekly’s in-book videos, Esquire is pulling out all the stops and making its entire December issue the Augmented Reality Issue. It’s the first time a magazine has used this technology (you hold up the magazine page to a webcam, triggering video segments on your screen) within a substantial amount of its editorial content. A fashion spread shows the model removing and adding clothes, and the weather turns from rainy to sunny. An actress tells a joke on your screen. Even the cover has Robert Downey Jr. sitting on a giant QR box with the cover line: “WTF?! A Living, Breathing, Moving, Talking Magazine?” The issue hits newsstands mid November. But you can sign up here to receive one on Nov. 9. Read the Wall Street Journal story here.

If you liked this, try:

  1. Your Magazine, In Augmented Reality

post written by:

Subscribe to feed via RSS or FOLLOW US ON TWITTER to connect.

Or, subscribe to Engage the Newsletter

* And oh yeah, these opinions belong to , not TMG Custom Media

Leave a Comment

Previous post:

Next post: