The Interactive Advertising Bureau and PricewaterhouseCoopers, which compile online-ad spending totals every quarter reported yesterday that internet-advertising revenue in the U.S. went down by 5.3% to $10.9 billion in the first half of the year compared to the same six-month period a year ago.
Ad Age notes that one of the big bright spots from this study was online video. Search and display advertising went up 2% and 1% respectively, but online video ad spending is up 38% from this time last year. That’s a lot of growth in a recession and an incredibly soft ad market.
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