December 2009

Custom Publishing Breaks Records

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Some advertising might not be as influential as it was in years past, but custom publishing broke all records in 2009. Seventy percent of companies say branded content is more effective than television advertising; 61% say it is more effective than direct mail and 57% say it is more effective than public relations, according to [...]

Launch: Travels with Rick Steves

Rick Steves might be made of gold. He’s got travel shows and travel books. He’s even got travel tours and travel clothing lines. And soon you can get his travel magazine, published by the Smithsonian, on newsstands. According to FOLIO, the publication, tentatively titled Smithsonian Presents: Travels with Rick Steves, is expected to have a [...]

A Screenshot to Take to the Board Room

social media monitoring of tmobile on twitter

Most brands don’t have the luxury of being able to ignore their customers and still be wildly successful, let alone the desire. Which is why it’s a surprise to see some companies still playing the “if we ignore it, maybe it’ll go away” card when it comes to social media monitoring. So, to those of [...]

Getting Started in Social Media

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Just like any good conversationalist would tell you, when socializing, listening is much more important than talking. And when you are talking, it’s much more important to ask people about themselves than to drone on and on about yourself. The same logic applies to your organization when you’re dealing with audiences online in any capacity, [...]

E-Readers, Digital Mags Galore

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The custom media industry is buzzing about today’s announcement of a digital storefront for publishers (read the AdAge story here), but that’s not the only thing going on in the print-to-digital content world… Conde Nast and Adobe are building a digital version of Wired magazine, according to the Wall Street Journal. The e-reader app will [...]

Coming Next Week: Plans for an Online Newsstand

The media world has been buzzing about this for months. Now, finally, the plans for a large digital newsstand (from a consortium of magazine and newspaper publishers) are expected to be announced early next week. According to reports in the Wall Street Journal and New York Times: News Corp., Conde Nast, Meredith, Hearst, and Time [...]

To e-Read or Not to e-Read?

sports illustrated on tablet

Last week Time Inc. released this video of how Sports Illustrated magazine could come to life in an e-reader. In response, the UK newspaper The Sun released this video, showing how it’s been the best handheld device for years.

RIP Joost

Joost, the online video service brought to you by the founders of Skype and Kazaa, was one of the first video platforms to offer professionally produced video programming for free.  They were backed by CBS and Viacom and had big syndication deals.  Joost was acquired by Adconion Media, who said in a statement that “Video is [...]

Launch: Briefings

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The next time you’re hopping to a meeting on your NetJet aircraft, take note: a new magazine called Briefings on Talent & Leadership will be in the seat pocket in front of you. Published by the Korn/Ferry International Institute, the quarterly magazine is targeted at a global audience of top corporate executives, opinion leaders, heads [...]