Joost, the online video service brought to you by the founders of Skype and Kazaa, was one of the first video platforms to offer professionally produced video programming for free. They were backed by CBS and Viacom and had big syndication deals. Joost was acquired by Adconion Media, who said in a statement that “Video is a top priority for our company, and through the acquisition of the Joost assets we will be able to provide advertisers, content owners and website publishers with an end-to-end global video platform and cross-channel video and display ad-serving solution.”
Adconion had previously offered targeted distribution of content, including video and TV commercials, to audiences around the world via Adconion.TV. By acquiring Joost, Adconion.TV will add to its library of professionally-produced video content available for targeted pre-roll ads across 2,000 publishers. Adconion claims to reach nearly 300 million unique users on a monthly basis.
What went wrong to an online video platform with some much promise early on? Some say celebrity CEO’s with too much cash to burn. Tech Crunch’s Michael Arrington said, “Applying yesterday’s solutions to today’s problems isn’t an interesting business.”
http://www.washingtonpost.com/wp-dyn/content/article/2009/11/24/AR2009112401492.html
If you liked this, try:
