January 2010

Launch: Juicy

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A new face next to People and US Weekly, Juicy magazine will “grant VIP access to the latest in gossip from Hollywood to Atlanta to New York,” for a multicultural female audience, according to BlackWeb 2.0. The newsstand-only magazine is set to launch in May with a 150,000 circulation, and will publish four times in [...]

Launch: Be

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Even though she’s not the the target age, 33-year-old Katherine Hewitt sees a need for a magazine aimed at women aged 50 years or older in Colorado. Specifically, her upcoming magazine Be will be targeting those living and working along the Northern Front Range of Colorado. The publication’s aiming for a June 1 launch, with [...]

Launch: Specialty Insider

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Everyone’s begging for solutions for the dismal economy – and no one more than retailers. But lucky for them, soon-to-be launched Specialty Insider will offer up insider knowledge, tips and tricks to surviving the fashion industry. Company Insider Communications Group, headed by former SVP and group publisher of Conde Nast’s Women’s Wear Daily Ralph Erardy, [...]

The Last Decade – Told By Magazines

decade of magazines movie

ASME and the MPA released this video that tells the story of the last decade (2000 to 2009) in magazine covers. We love!

Video: How Content Will Change in 2010

tmg engage video on custom content

We spent the last month looking back at the first decade, and now we’re ready to look forward. What’s going to happen in the custom media industry in 2010? Do we need to get out our credit cards to read content online? Change our magazine format to read better on the new tablets? Start looking [...]

30 Billion Online Videos Watched in November

online video content

ComScore Video Metrix reports that more than 170 million U.S. Internet users watched nearly 31 billion online videos during November 2009. This means 84.8 percent of the total U.S. Internet audience viewed online video that month, a new record. Americans watched an average of 182 videos per viewer during the month. And the duration of the average [...]

Launch: New You

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Are you ready for a “new you”? The American Academy of Cosmetic Surgery thinks so. And they’ll try to talk you into it through a brand-new quarterly glossy titled just that. Promising an audience of 2 million readers, the pub will explore cosmetic procedures and feature interviews with doctors and patients, those can’t-look-away before and [...]

Relaunch: Organic Gardening

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Organic Gardening magazine is blooming again with a relaunch debuting a new look. The February/March issue, on newsstands now, features a larger format on heavier paper stock, plus new editorial features and contributors. The 70-year-old bi-monthly also increased its rate base to 275,000 (more than five percent, and its third increase in four years!). Rodale, [...]

Tufts University Applicants Submit Videos with Application

tufts admissions video

College admissions are getting more and more competitive by the year.  No longer do high SAT scores, athletic achievements, good grades or winning personalities guarantee admission to prestigious universities.  This year, the admissions office at Tufts is allowing applicants to submit one-minute videos that “says something about you.” The New York Times today reports that [...]

Showing Versus Telling in Marketing

googles nexus one

There was no shortage of buzz surrounding Google’s announcement of the launch of the Nexus One – an HTC-built smart phone which desperately wants to be lauded as the “iPhone killer.”