30 Billion Online Videos Watched in November

by Kate Ottenberg on January 11, 2010

ComScore Video Metrix reports that more than 170 million U.S. Internet users watched nearly 31 billion online videos during November 2009. This means 84.8 percent of the total U.S. Internet audience viewed online video that month, a new record.

Americans watched an average of 182 videos per viewer during the month. And the duration of the average online video was 4.0 minutes. This means the average online video viewer watched 12.2 hours of video.

The data shows that 128.1 million viewers watched more than 12 billion videos on YouTube.com. That’s 94.3 videos per viewer.

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post written by: Kate Ottenberg

Kate Ottenberg is TMG Custom Media's Director of Video Publishing and Media Relations.

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