Two big-name magazine groups are translating their online product to bound pages.
Hearst is introducing a bookazine, as it’s called on MediaWeek, based on content from Light & Delish, a food site launched with MSN in 2008. The consumer-driven, $9.99 Light & Delish publishes tomorrow (Feb. 2), with just three paid ads from Kraft, a launch sponsor.
One of Hearst’s special projects editors, Susan Schulz, said to MediaWeek, “It’s a way to repackage content in a way that’s meaningful to the reader.”
Meredith is also getting in on the act, publishing a magazine that was tested last year based on Mixing Bowl, an online social network built around food. MediaWeek reports Meredith recently published a second issue of Mixing Bowl and is planning a third for later this year.
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