Lance Armstrong made yellow cool. Can he do the same for his new magazine?
He’s going to try with the new online and print LIVESTRONG Quarterly magazine.
The pub will feature profiles of cancer survivors and supporters, resources and information about prevention and treatment, and general articles about health, fitness, and wellness.
According to the press release, the premiere issue includes a cover story about swimming champ Eric Shanteau’s cancer diagnosis just as he was about to reach the Beijing Olympics, as well as a feature story on Kris Carr’s wellness movement “Crazy Sexy Cancer”, interviews with Mario Lemieux and Robin Williams on healing and recovery, and articles about post-cancer fertility and the new targeted hybrid drugs.
Sponsored by Genentech and the Mayo Clinic, LIVESTRONG Quarterly is led by Curtis Pesmen, a cancer survivor and former editor at SELF, Esquire and Health magazines.
If you liked this, try:
